Voice search has seen incredible growth in recent years, and it’s projected to continue growing as devices that run on voice recognition technology become more prevalent. As voice search becomes more widely used, search engine optimization (SEO) practices have to adapt in order to fit the new medium – but voice search can provide plenty of benefits for businesses in the long term. Here are some benefits of voice search from an SEO perspective.
One of the most important benefits of voice search is that it can help improve your website’s ranking in search engine results pages (SERPs). This is because voice search queries are often longer and more specific than traditional text-based queries, which can signal to search engines that your site is more relevant to a user’s needs. With this information, Google can give your site a higher rank in SERPs for related keywords.
Smart Speakers are on the Rise:
Studies reveal that several households own a smart speaker and that number is still growing. Voice search is three times faster than typing on a mobile device. Since people tend to speak more naturally than they type, voice search can help you connect with potential customers in a more personal way.
Improved CTR and Conversion Rates:
One of the main benefits of voice search is that it can improve your CTR and conversion rates. This is because users are more likely to click on results that are read out loud to them, as opposed to having to read through a list of results themselves. In addition, voice search is easier than typing, so users are more likely to use it when they are looking for something specific.
Great for Local SEO:
When people use voice search, they are typically looking for something nearby. This makes voice search an excellent tool for local businesses who want to attract nearby customers. In order to be successful with voice search, you need a strategy that includes keywords and geographic location. You should also include content about your neighbourhood or community, so that you can be found when someone searches for “pizza near me”.
Find Potential Customers Easily:
One great benefit of voice search is that it can help you find potential customers easily. By targeting specific keywords that people are using to search for products or services like yours, you can reach a larger audience and get in front of people who may be interested in what you have to offer. This can help you increase your visibility and attract more customers.
If you want to stay relevant as an internet marketer, voice search is something you need to start implementing. Get in touch with an SEO expert for assistance.
Voice search has seen incredible growth in recent years, and it’s projected to continue growing as devices that run on voice recognition technology become more prevalent.
- Fiona Kittelty